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Entries in Advertising (11)

Wednesday
Aug292012

Gucci Premiere

I'm not really familiar with Blake Lively, I don't even think I've seen her in anything to be precise. But this is more than enough for me. The TVC for Cucci Premiere was shot by director Nicolas Winding Refn and features one of my favorite remixes of M83's Midnight City (Eric Prydz Private Remix). I really like the locations and the serene feel of the whole clip.

Tuesday
Jul312012

Find Your Greatness

I've watched this more than ten times today and it gets me every time. 

"Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it."

I guess it's true: "Greatness IS wherever somebody tries to find it" 

Friday
Jul292011

annakoumoushi 2011 Teaser

A few weeks back we did a great shoot in a vineyard outside Limassol and it was a great experience, despite the sunburn. Actually, working on annakoumoushi's new mini campaign, or any other annakoumoushi project, is pleasantly overwhelming because we seem to share a visual path as well as the reasons which justify our being on that path. The visual reference to -and reminiscent of- the past, which is something I am certainly going to write a post about in the very near future, probably plays the main role in this.

So this time, we're experimenting a bit with the overall image and the coexistence of the photography with linear elements. I'm not sure where I'll eventually go with this, but I am definitely enjoying the ride.

Thursday
Jun092011

Well Played, Chanel

Chanel's Makeup Creative Director, Peter Philips, created this awesome (stop motion?) animation for the new Chanel Makeup ad. Makeup robots? Why, yes of course!

Well played, Chanel. Very well played.

(via ouffou)

Friday
Sep032010

Tippex Wants In On The Viral

I remember when Tipexx produced just a series of crappy looking and badly packaged products. The one in the bottle which was applied with a brush ended up being thick, lumpy and hard to apply in just a couple of days of use. While the ballpoint version took ages to dry and the rollerball would brake, rendering the whole thing useless.

Apparently, Tipexx managed to advance over the years and not only do they have a "tape version" of their error-correcting material, they've also gone all viral and Old-Spicey on us with this cool online campaign.

Just follow the video below (to the youtube website), and let the fun begin.

My favorite comes when you type "hugs".

Thursday
Sep022010

Fall/Winter Fashion Campaigns

It's that time of the year. Actually, it's a bit after that time of the year when all the fashion houses are bombarding us with images, videos, viral teasers and magazine-spread ads for the fall-winter seasons. Some desire the outfits, others crave the accessories, others drool over the models and others (I'm here) just die to see all the photos, concepts, styling ideas and graphic design of the overall campaigns.

Dolce & Gabbana
Now, despite the fact that I'm not a huge Madonna fan (I still think that "Confessions..."  is probably her best album) I find that this campaign, shot by Steven Klein, is amazing. The family theme of the campaign is spot on and works in cohesion with the theme of their last collection "20 years of Sartorialità, Sensualità and Sicilianità".

 

Miu Miu
Well, Madonna is rubbing elbows with another italian fashion house. The below video was directed by Madonna for Miu Miu. 

(thanks to Johnny for the tip)

Gucci Guilty
We've been through the whole film world meets fashion brand chapter here. And below is the full ad (though it's not really that long!).

Directed by Frank Miller. Starring: Chris Evans and Evan Rachel Wood.

Tuesday
Aug242010

Missoni F/W 10-11 By Kenneth Anger

One would think that the video below was created by a young and upcoming director/video artist? Yeah, think again, because this short video which is also the Missoni Fall/Winter 2010-2011 advertisement was directed by Kenneth Anger who was born in 1927!

The 83 year-old experimental filmmaker, author and actor, who made his first short film at the tender age of 10, made this eery short film/advertisement for Missoni. I personally find the imagery in this film very reminiscent of previous decades, and I mean in a GOOD way. I guess his age (and experience and the fact that he lived all the trends of the previous decades) is what renders Anger capable of adequately reintroducing these retro-infused visuals in such a today-looking film. The soundtrack comes to complement the overall eeriness of the video!

Thursday
Aug192010

Frank Miller's Gucci Guilty Trailer

And the luxury brands + film directors + A-list actors love affairs continue. (Remember Marion Cotillard + David Lynch + Dior?) 

Frank Miller (Sin City, The Spirit) directed this TV ad / mini film for Gucci's new fragrance GucciGuilty. The full length video will air on August 25th, (anytime now), starring Evan Rachel Wood and Chris Evans and features music by Friendly Fires.

(via)

Friday
Jul092010

Old Spice - Questions

I kinda like the other one better, but this is great too!

Friday
Jun112010

Cadbury Flake Ad

 

So that's how the feeling of eating a Cadbury Flake translates to the visual world!

Hat's off to the director, Baillie Walsh, for creating this amazing, (the word amazing, however, does not do this clip full justice) advertising campaign for Cadbury Flake (premiered on Channel 4 in the UK on June 8th). 

Walsh used the Kate Moss Hologram he created for Alexander McQueen's AW06 show (which is equally, if not more, impressive) as a starting point. Antony Price designed the yellow dress (which was made from 200 meters (218 yards) of fabric) Yulia Lobova wears in the ad.

To be honest, whenever I think of Cadbury's Flake, I think of the 80s, cone ice creams with a flake sticking out, the retro purple wrapper from the 80s and other food-related memories from my sugar-infested childhood. So, this new visual interpretation of chocolate, which was much needed by Cadbury since their previous ads were pretty close to crap, is more than welcome and hopefully the first of many.

(via)