I've watched this more than ten times today and it gets me every time.
"Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it."
I guess it's true: "Greatness IS wherever somebody tries to find it"
Back in 2005 when I was in Chicago and was drooling over imaginary scenarios of me being employed by anyone who would be even the least related to the world of media and/or fashion (funny how things turn out ain't it?) I was looking around to see what most of the mega-brands were doing in terms of communication/branding design so I'd get a bit acquainted with the whole concept.
It was around then when Dolce & Gabbana had designed the limited edition Citroën C3 D&G and had released an ad for it featuring a song called "Come Baby" sung by a Dale Arden. The track was a very catchy bubblegum pop song which -of course- impressed me, being the pop-junkie I am. Some time later in the same year, D&G launched the ads for their timepieces, featuring a new (even catchier and better) track by the same artist, titled "Gimme More". (ads & songs at the end of the post)
Googling this Dale Arden (named after a Flash Gordon character) lead absolutely nowhere. She was, and is, one of those ghost-singers who release two things under a pseudonym and cease forever (or maybe move to a totally different direction and record under another alias).
Anyhow, I'm guessing she must be italian; a conclusion to which I arrive after taking the following into consideration in a very CSI-ish light: She worked with D&G on more that one occasion, I've noticed a couple of slips in her accent very common amongst italians, and -last but not least- the type of music pulls references from Italo-House.
Of course if anyone knows anything more on Dale Arden hit the comments section.
I like observing "the Madonna" not a die-hard follower, but I like to see how she twists and makes everything work in her favor. She's a living social experiment, I'd say.
Her latest album got criticized by the press and fans alike for its lack of originality and its failure to live up to the hype preceding it. Though I do agree with the critics and I do see that her latest capricious behavior -both during and around her latest tour- seems like a series of desperate attention-seeking acts, this backdrop video for her MDNA Tour is spot on! Perhaps the best thing bearing her name in the past couple of years. Stripped of glam and by embracing the hot trend of collaging found footage (very all over the place) the video delivers a bundle of strong messages.
Hey, Madonna, quit acting like a 22-year-old debutant and use that wisdom.
Tuesday, July 31, 2012 at 4:08 PM 
