So, last night I finally got to see Avatar in all its 3D glory (though I didn't go crazy over the whole 3D experience), and I will echo whatever good everyone else said about Avatar, but I will also agree with those who said that the plot was somewhat of a cliché. (Pocahontas perhaps?) infused with an overwhelming amount of heroism, selflessness and all that defines an uncorrupted perfect little (alien) world. But hey, as long as everything looks as good as this did, with all the perfectly conceived and created creatures, landscapes, and Sigourney Weaver still being as awesome as she can be, I don't care: Cliché your heart out...
However, as a graphic designer/typography freak, I was shocked (like many fellow designers) by the totally invalid choice of the typeface Papyrus as the film's identity font. I mean, Papyrus is one of the most frowned-upon fonts amongst designers (along with the awful Comics Sans). I am really baffled as to who decided that Papyrus was a fit choice of a font to have the name/logo of the film set in it, and moreover, who went ahead and OK-ed the idea of setting the subtitles in this font as well. (We had to experience the additional horror of seeing the subtitles set in the Greek form of Papyrus too, given that the subs to Navi where in Greek here.) Here's to hoping that James Cameron will snap out of whatever he's in and kill Papyrus for the Avatar sequel...
Additional thought: Also, why did they have Leona Lewis singing I See You (A.K.A. My Heart Will Go On 2) at the credits? I mean, that was totally off and so foreign to the dynamic and the energy of what we were watching for about three hours... Maybe a hybrid of electronic and organic music would've been more appropriate. Besides, wasn't that the feel of the whole film?
Saturday, February 20, 2010 at 9:28 PM 
