Bye Bye Futura, Hello Web Basic

Ikea recently dropped their signature Futura Typeface from their catalog going with Verdana.

I'm all in for changes. Changes are good and all... but really now; dropping a brilliant classic to opt for a web standard typeface? What were they thinking? (via)

Comments

[Yiannis V.]

I like it! Verdana wins! The nine consumes more space, which is important because the price must focus on the 9s (marketing trick, eyes focus on 9s making the buyer think the price is lower).

It's obvious they are focusing on the prices, which is their edge, because the message has also changed to "new lower prices...".

[Artémis Psathas]

Still, Verdana is much inferior to Futura, which has been an identifying element of the IKEA brand from the very beginning... I still think it's sad...