promo rants

featured work

search

Entries in Crazy In Love (1)

Wednesday
Jun202012

Crazy In Love

I don't know why, but I found myself looking for Beyoncé's Crazy In Love on YouTube and I realized that the video is easily one of the finest videos of the last two -yes; two- decades. Directed by Jake Nava, also responsible for the amazing Single Ladies, the video is still relevant in terms of aesthetics, styling and may I say, structure? 

In 2003, nine years ago when Crazy In Love came out, I had barely completed the first year of my studies and was yearning to create my own path in the visual communication realm. So this video, especially the sequence on the rooftop and that in front of the huge vent, made me dream of the day I'd be able to pull something as remotely as appealing as this off. 

I'm sure that if this song with this video came out tomorrow, it would be a chart topper.