City Of Melbourne New Logo
Wednesday, July 29, 2009 at 3:09 PM 
Australia is known for its good EVERYTHING. Honestly, I'm not sure if I've seen anything descending from Australia that's not solidly good. Great actors (too many to mention), awesome music (Empire Of The Sun, Midnight Juggernauts, Kylie, etc.), good fashion, good-looking/ exceptionally stylish people, and inevitably awesome design. Which is today's Australian eye-candy.
For all the reasons aforementioned and the fact that I have a fair amount of relatives there, I've been wanting to visit Australia for quite some time now. I think it's time I started planning my trip... to Melbourne.
The City of Melbourne recently launched its new ($A240,000) identity, which was developed by Landor Associates, igniting a storm of comments about the logo itself, but also about the price of the "fat blocky M". I personally adore the new logo, being the gradient addict I am. The color scheme is spectacular, while the fragmenting shadows and gradients are obviously there to deliver the multiple faces and aspects of Melbourne, or so I guess. I also love the use of the slightly condensed, bold sans serif font. Update: The font used is "Flagellini" and I'm vainly trying to find it. (And yes, the overall look is vaguely reminiscent of Batman's Gotham City, and I'm not bothered by it at all...)
The video below is amazing too...
Now if I could only find cheaper tickets to Australia...
Graphic Design 
Reader Comments (1)
I get it, the lines to imply the modern architecture of the city? and beating heart in the end to give the impresson of a vibrant life city? to be honest, Melbourne is not a city I had linked consciously to these concepts. Australia seems so far away even with Internet.