It's Unanimous!
Wednesday, April 15, 2009 at 2:29 PM This is everyone's favorite logo...
And that's why everyone is getting one made.
First, Forthnet, one of Greece's main land-telephony, and internet services provider, upgraded their logo from the paleolithic icon they had before to what you see above. Quite fresh, and a major improvement from the previous one. A shameless rip off of BT's new logo!!!
Then cyta; Cyprus's main, yet unreliable, (semi-governmental) mobile / land-telephony and internet provider, decide that they should undergo a similar change. I say "similar" because having a similar, more like identical, logo was exactly what they had in mind, given that they are expanding to Greece to offer their sluggish services there too. They upgraded their logo using an Athens-based design agency, replicated the feel of Forthnet's logo, and they even used a sans serif, lowercase script, to render the cloning complete. At least they managed to change all the signage, corporate vehicles, stationery etc. overnight sparing us from a potential mess of incosistency. Now, they even force their employees to wear scarves bearing the awful logo scattered all over them... Despite the "upgrade" as they like to refer to it, cyta still remains somewhat unreliable...
And then, there's the case of Cosmos Trading... Cosmos trading is one of the leading trading companies in Cyprus, they're the ones who import Absolut Vodka in Cyprus, just to give you a hint. Anyhow, I don't know much about their rebranding drama, but I am positive the word "infringement" can very well be included in it...
Again, the use of the sans serif lowercase typography completes the replica like a charm!
Long live the cloned logos with unnumbered gradients and badly executed lowercase typography!
Reader Comments (5)
Χεχ, και είχα την απορεία από που πήραν αυτήν την έμπνευση!
Υποθέτω το καινούριο τους logo αντικατοπτρίζει και το επίπεδο των υπηρεσιών τους.
sxetika me to epipedo ton ypiresion ego eimai poly efxaristimenos me tis ypiresis apo CYTA panta yparxei perithorio veltiosis alla einai arketa reliable, isos to logo na min einai neo alla den einai ta rouxa mono pou kanoun to papa (they help but...)
i beg to differ, having a 2k connection and waiting for more than 30 seconds to see the results of a google search means that there's something wrong... calling cyta for assistance is no longer a fruitful option: "Oh, you have a mac? Sorry I cannot help you right now."
Simply, their corporate image reflects, in a very articulately accurate manner, the level of the services they provide... Merry Christmas.
Why do you write these false info about CYTA? Who pays you my friend to write these things????
Nobody pays me to write anything. I am simply describing my personal experience with them, so far.
And I repeat; is it too much to ask to have a page fully loaded before I count to 30?